Cartografia das mudanças e permanências no jornalismo em Natal (RN- Brasil)

Abstract

We plat the changes and continuities in Journalism in Natal (RN), considering the mapping field of the news companies Tribuna do Norte, Novo and O Jornal de Hoje (in Natal, capital city of Rio Grande do Norte - Brazil) and we investigate the changes and continuities in the production routine, from the preparation of the agenda to the production and circulation of content, starting at the association of symbolic cartography (SANTOS, 1998; 2011) up to the methods and techniques such as systematic observation, questionnaires and interviews in depth. We conclude that local journalism has undergone several changes regarding the forms of production, circulation, content management, revenue captation and relationship with the audience and sources, but was also marked by continuities, especially regarding the management of people who work in editorial rooms. Deadlines were anticipated due to the privilege to online information; platforms and applications were introduced in production, circulation and content and task management; functions were extinguished; new forms of funding and revenue diversification were tested; printed editions were eliminated and a news company closed during the period analyzed, making evident a reconfiguration of the way of practicing journalism in Natal (RN). These changes did not turn into updating the people management area responsible for managing and maintaining the changes and ensure that professionals are trained and motivated to experience this moment marked by hypercompetitiveness and fluidity in the processes.