Tudo que é líquido se desmancha em pixels: processos criativos no design editorial da EDUFRN

Abstract

This study aims to reflect on the creative processes of the editorial design sector at the university press of UFRN. In this research, we discuss the static and solid scenario of the emergence of university presses in Brazil, in contrast to the fluid and complex scenario in which university presses find themselves today. In this context, we analyze creativity in the design processes according to a systemic view of the phenomenon and use the flow theory to understand the organizational behavior of the people involved in the design process in a creative ecosystem. In methodological terms, we work with a qualitative research, with the purpose of refleting the subjective experiences of the professionals involved with creative processes in the university press. Among the instruments applied in this research we have a semi-structured interview and the participant observation of the author.