dc.contributor | Ferreira, Lissa Valeria Fernandes | |
dc.contributor | http://lattes.cnpq.br/6507020624709547 | |
dc.contributor | http://lattes.cnpq.br/8015374156967844 | |
dc.contributor | Oliveira, Almir Felix Batista de | |
dc.contributor | https://orcid.org/0000-0002-8570-9179 | |
dc.contributor | http://lattes.cnpq.br/6348825553522569 | |
dc.contributor | Almeida, Juliana Vieira de | |
dc.contributor | Carratore, Luis Roberto Rossi Del | |
dc.contributor | http://lattes.cnpq.br/1561837999899918 | |
dc.contributor | Alexandre, Mauro Lemuel de Oliveira | |
dc.creator | Sant'ana, Romário Oliveira de | |
dc.date.accessioned | 2022-06-08T00:02:50Z | |
dc.date.accessioned | 2022-10-06T14:24:10Z | |
dc.date.available | 2022-06-08T00:02:50Z | |
dc.date.available | 2022-10-06T14:24:10Z | |
dc.date.created | 2022-06-08T00:02:50Z | |
dc.date.issued | 2021-12-15 | |
dc.identifier | SANT'ANA, Romário Oliveira de. Patrimônio gastronômico do RN: construindo a identidade de marca no Turismo. 2021. 73f. Dissertação (Mestrado em Turismo) - Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2021. | |
dc.identifier | https://repositorio.ufrn.br/handle/123456789/47594 | |
dc.identifier.uri | http://repositorioslatinoamericanos.uchile.cl/handle/2250/3976907 | |
dc.description.abstract | Tourism happens when people are willing to leave their surroundings motivated by
peculiarities present in a destination. Typical dishes and products can be easily incorporated
as tourist attractions. The tourist is fond of objects that represent the local culture of the
visited destination; with the provision of identity foods, the tourist has an element to taste or
take with them on the way back home. The importance of tourist attractions as a form of
motivation for the arrival of tourists is highlighted. The aim of this study is to analyze the
gastronomic heritage of Rio Grande do Norte (RN) - Brazil, in order to build the brand
identity. The work developed comprises a field and documentary research with a
predominantly qualitative approach and with some quantitative aspects, of an applied nature
and exploratory objectives. In order to fulfill the objective of verifying how memory and food
identity are perceived from the tourist's perspective, user-generated content (UGC) is used
referring to the tourist experience in contact with representative foods from the gastronomic
heritage of RN. To investigate the management of gastronomic tourism, speeches were
collected in interviews and statements available in press vehicles and official government
channels of the actors involved. In data analysis, the IRAMUTEQ software version 0.7 was
used for the similarity and word cloud test, in addition to content analysis in relation to the
categories of memory, identity and cultural heritage. Results indicate that few governmental
actions were taken regarding the protection of the Potiguar gastronomic heritage, while
analyzing the UGC, several aspects of memory, identity and heritage are found in the
experience of the traveler who experiences regional delicacies. The construction of a brand
identity for RN's gastronomic heritage is at an immature moment, demanding public
management initiatives that capture the affective potential of memory and identity that
already exist in the tourist experience with food. | |
dc.publisher | Universidade Federal do Rio Grande do Norte | |
dc.publisher | Brasil | |
dc.publisher | UFRN | |
dc.publisher | PROGRAMA DE PÓS-GRADUAÇÃO EM TURISMO | |
dc.rights | Acesso Aberto | |
dc.subject | Turismo e gastronomia | |
dc.subject | Identidade de marca | |
dc.subject | Memória e identidade | |
dc.subject | Patrimônio cultural | |
dc.title | Patrimônio gastronômico do RN: construindo a identidade de marca no Turismo | |
dc.type | masterThesis | |