masterThesis
Redes sociais online e formação de capital social: um estudo com gerentes da área de Tecnologia da Informação
Fecha
2020-10-30Registro en:
OLIVEIRA, Mariane Araújo de. Redes sociais online e formação de capital social: um estudo com gerentes da área de Tecnologia da Informação. 2020. 105f. Dissertação (Mestrado em Administração) - Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2020.
Autor
Oliveira, Mariane Araújo de
Resumen
The internet and online social networks have definitely transformed the way
people communicate, relate and perceive the world in general. Regarding the
work environment. Combining this to the use of digital tools it is possible to point
out individual advantages such as expanding social access that in turn, foster
new network opportunities, generate social capital, considered as one of the
results of these network connections. The Information Technology (IT) profession
is particularly marked by constant changes and increased demands towards
more a qualified and updated professional. Another issue in this realm, is the
remarkable gender inequality. Thus, this study aims to understand the
motivations and implications of using online social networks for the work of IT
managers, through the formation of social capital. The research was done
considering a descriptive and qualitative approach, using semi-structured
interviews to identify the key issues regarding motivations and the implications of
online social network usage. It also aims to acknowledge the formation of social
capital and gender issues. The research subjects were IT managers who work in
the “S” System, organizations of corporate entities focused on professional
training in Brazil. Data analysis was done with the aid of content analysis,
supported by the qualitative software Atlas.ti. Among the results obtained, it was
found that most managers are motivated to use online social networks at work,
mainly to manage their activities, share resources or to promote selfdevelopment. On the issue of social capital formation, social networks act to support management, social activities, career progression, professional
legitimation and, especially for women, sorority, empowering them to face
problems in a male predominant professional work environment.