Juntos pelo fazer: uma análise da cooperação nos tutoriais DIY no Youtube

Abstract

That this research seeks to analyze how the Do It Yourself (DIY) tutorials, in Portuguese do it yourself, published on YouTube can be an agent of resumption of cooperation through active subjects using the platform. The qualitative research took the channel “Amanda and Fernando” as the object of study, as a theoretical and methodological resource the categories of mutual interaction and reactive interaction were used (PRIMO, 2000) to analyze the means that enable cooperation. Sixteen videos were analyzed, including the ten most viewed DIY tutorials on the channel. As a theoretical contribution, the categories of cooperation were mobilized (SENNETT, 2012), craftsman (SENNETT, 2013), cognitive surplus (SHIRKY, 2011), cooperative consumption (BAUMAN, 1998). It was noted that despite the youtuber being the main promoter of knowledge through DIY tutorials and acting as a craftsman both in terms of making objects and passing on knowledge, users through mutual interaction represented through comments also share their knowledge. as a way to improve DIY tutorials. Thus, it is concluded that cooperation happens through mutual interaction, allowing horizontal knowledge to connect the active subjects of the channel and benefit both youtuber, with new knowledge and the users who will do the DIY tutorial, now improved.