A sustentabilidade como fator de desenvolvimento e atratividade turística em destinos turísticos rurais

Abstract

The new tourists have different consumption patterns, are more concerned with the authenticity of the destinations, besides seeking a closer proximity to nature and local culture, expressed through habits performed by the residents, gastronomy, crafts, etc. In view of this, sustainable development initiatives enter the rural area to propose a new way of life, through socioeconomic development and the rational use of natural resources. The objective of this work is to investigate how possible tourists perceive the importance of the constant use of sustainable practices for the maintenance of tourism in rural areas. This is a qualitative-quantitative research, with an exploratory-descriptive character, whose data were obtained through bibliographical research and online questionnaire. Pearson's correlation coefficient was used as the form of analysis. The results indicate that a significant part of the interviewees are interested in tourism in rural areas and understand the importance of sustainability for this environment, but factors such as the price of packages and lack of security make travel difficult. It is concluded that sustainability constitutes for most of the interviewed as a factor of tourist attractiveness to rural destinations, but more in-depth research on the subject becomes necessary.