dc.contributor | Pedrosa, Cleide Emília Faye | |
dc.contributor | | |
dc.contributor | http://lattes.cnpq.br/7130365050644277 | |
dc.contributor | | |
dc.contributor | http://lattes.cnpq.br/0743019098101887 | |
dc.contributor | Carvalho, Maria Leônia Garcia Costa | |
dc.contributor | | |
dc.contributor | http://lattes.cnpq.br/6715427937592687 | |
dc.contributor | Silva, Célia Maria Medeiros Barbosa da | |
dc.contributor | | |
dc.contributor | http://lattes.cnpq.br/4710381196001278 | |
dc.contributor | Campos, Sulemi Fabiano | |
dc.contributor | | |
dc.contributor | http://lattes.cnpq.br/4256675396235128 | |
dc.contributor | Costa, Marcos Antonio | |
dc.contributor | | |
dc.contributor | http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4798549T9 | |
dc.creator | Oliveira, Derli Machado de | |
dc.date.accessioned | 2013-05-13 | |
dc.date.accessioned | 2014-12-17T15:07:16Z | |
dc.date.accessioned | 2022-10-06T14:03:46Z | |
dc.date.available | 2013-05-13 | |
dc.date.available | 2014-12-17T15:07:16Z | |
dc.date.available | 2022-10-06T14:03:46Z | |
dc.date.created | 2013-05-13 | |
dc.date.created | 2014-12-17T15:07:16Z | |
dc.date.issued | 2013-04-08 | |
dc.identifier | OLIVEIRA, Derli Machado de. Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do
Reino de Deus. 2013. 177 f. Tese (Doutorado em Linguística Aplicada; Literatura Comparada) - Universidade Federal do Rio Grande do Norte, Natal, 2013. | |
dc.identifier | https://repositorio.ufrn.br/jspui/handle/123456789/16374 | |
dc.identifier.uri | http://repositorioslatinoamericanos.uchile.cl/handle/2250/3974653 | |
dc.description.abstract | Situated on Applied Linguistics (PENNYCOOK, 1998; MOITA LOPES, 2003, 2006, 2008,
2009), this thesis, which is inscribed in a qualitative-interpretative approach of a critical
analysis perspective , lies on the speech of social responsibility and the way like that is
employed in seeking for legitimacy and prestige within the neopentecostal brazilian
religious field, more specifically of the Universal Church of the Kingdom of God. The general
goal of this research is t reflect upon the speech on social responsibility and the rethoric of
selfpromotion of the Universal Church through the role of social actors in the making of his
her identities, materialized in the newspaper Folha Universal. In order to achieve that, we
have conjugated, in this research, social and discursive analysis. On the linguistic-discursive
approach, the research is based on the Critical Analysis of Discourse (ACD), specially in
Fairclough (2001, 2003, 2006), a proposal that provides theoretical-methodological tools to
investigate the language beyond the linguistic structures , that is, the discourse, social
practices in which it occurs and more ample structures. Theoretical assumptions were also
used of Sistemico-Functional Linguistics(LSF), matching with categories of the Transitivity
System of Halliday (1994, 2004), of the forms of representation of social actors in the socioeconomic
perspective by Van Leeuwen (1997, 2008) and of the Appraisal system by Martin
and White (2005). As we develop the argumentation on thesobre social role of religion in this
thesis, we make use of the authors such as Freston (1994), Oro (1997, 2003), Campos (1996,
1999), Mariano (1999), Meneses (2008), among several ones. We have also used a series of
concepts and categories coming from the field of communication and marketing on the
business social responsability and social marketing . In this area, we take as references the
contributions of Bueno (2003), Fossá and Sartoretto (2003) and Zenone (2006). The corpus of
the work is framed by news taken at the newspaper Folha Universal, in which are given the
social responsibility actions of the church . The timeframe used was on the editions of 2010
thru 2012. Results found at he analysis of the News lead to semantic features of Assessment
of Affection, Judgment and Appreciation, many times followed by Gradation, and the
Attribution, one of the subsystems of the Attachment, are evidence of positive assessments for
the Universal Church and its agents and make up rethorical elements which provide structure
for the discourse of the Universal Church at the newspaper Folha Universal consisted of its
image (style) of social responsibility . Results show that the most frequente social actors of
the discourse are, on one hand, the Universal Church itself and its volunteers, famous (actors,
actresses, presenters), politicians and authorities, on the other hand, the population which was
helped by the Church social projects . The first group seems to be Always activated, however
the second one, most of the time rather passive. These are also represented by assimilation in
most of the occurrences, however the other ones by individualization and nomination
entitled by honorification, except for the volunteers that are represented either as an
individual, or as a group | |
dc.publisher | Universidade Federal do Rio Grande do Norte | |
dc.publisher | BR | |
dc.publisher | UFRN | |
dc.publisher | Programa de Pós-Graduação em Estudos da Linguagem | |
dc.publisher | Linguística Aplicada; Literatura Comparada | |
dc.rights | Acesso Aberto | |
dc.subject | Análise crítica do discurso. Sistema de avaliatividade.
Responsabilidade social. Representação de atores sociais | |
dc.subject | Critical analysis of the discourse. Appraisal system. Social responsability. Representation of social actors | |
dc.title | Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do
Reino de Deus | |
dc.type | doctoralThesis | |