Sistema de avaliação de ideias em práticas crowdsourcing

Abstract

One of the challenges to adopting crowdsourcing as an approach in the process of improvement and innovation of an organization is the assertiveness in the selection of ideas to be developed, especially when there is a high volume of contributions. The purpose of this dissertation is to propose a evaluation system of ideas in a crowdsourcing approach. For this, a systematic literature review was conducted on the subjects crowdsourcing and ideas evaluation and, through a conceptual model, the system of evaluation of ideas was validated from a case study in the “Escritório de Ideias” of the Federal University of Rio Grande do Norte. For this, the characteristics of the organization studied and the opinions of specialists, of different areas of knowledge, were considered through a focus group session, focusing on energy efficiency. As a result, a model of ideas evaluation was proposed, contemplating the criteria and methods necessary to compose an efficient system of evaluation when applied from a crowdsourcing approach, and the factors that influence them.