Análise da gestão dos Programas de Pós-Graduação baseada no resultado da avaliação CAPES por meio da matriz importância-desempenho

Abstract

By contributing to the production and spreading of knowledge, academic graduate programs have turned into a strategic factor in the development of society in Brazil. The process of quality assurance and direction of graduate programs in Brazil is done by the Coordination for the Improvement of Higher Education Personnel (CAPES), whereas programs that do not have a formal strategic plan normally operate under actions that aim at meeting the requirements set by the evaluation system. The primary point of this research is to study the performances of 40 different academic graduate programs at the Federal University of Rio Grande do Norte (UFRN), through the implementation of the ImportancePerformance Analysis (IPA). It is an analytical method applied to examine and suggest new plans for better coordination, as proposed by Martilla and James (1977) e Server (2014). In order to achieve this objective, it was divided into three specific objectives: to correlate the Choo’s strategic use of information with the foundations of the excellence in public management model, to develop the importance-performance matrix for each academic graduate program evaluated over the last two three-year CAPES evaluation and identify strengths and opportunities for improvement in the consolidated outcome of CAPES assessments of UFRN graduate programs presented by the IPA. The analysis was carried out in the light of the theory proposed by Choo (2003) and the Excellence in Public Management Model (MEGP) pointing out strategic actions to create competitive advantage and improvement of the overall result. The study has a descriptive character, being developed through bibliographic review and documentary research. A total of 1,124 items from CAPES triennial evaluations of 2010 and 2013 were analyzed. These were gathered from 80 different files of graduate program evaluation, of which were measured the respective attributed level of importance and performance. The result of the research is the presentation of the general analysis of the programs, identifying the main factors in question and the opportunities for improvement, observed in the evaluation of the graduate programs at UFRN.