masterThesis
Mídia e produção de sentido: a reconfiguração da indústria da música e as estratégias discursivas da associação cultural DoSol
Fecha
2012-04-13Registro en:
QUEIROZ, Tobias Arruda. Mídia e produção de sentido: a reconfiguração da indústria da música e as estratégias discursivas da associação cultural DoSol. 2012. 153 f. Dissertação (Mestrado em Comunicação midiática: práticas sociais e produção de sentido) - Universidade Federal do Rio Grande do Norte, Natal, 2012.
Autor
Queiroz, Tobias Arruda
Resumen
This dissertation aims to analyse discursive strategies from Dosol in order to understand the
present elements to keep its audience and the marketing activities. Based on French line of
discourse analysis We look into the articles posted on its website at http://www.dosol.com.br
within 2010 and We foment dialogues among music, media and communications researchers.
Participant observation is slightly used on the critical perception and views of researched
object to confront situations and step up, with theorists, the major part of closing remarks. The
obtained results indicate a website speech paved on afirmative policies and social capital,
trying to keep/seduce its audience with the efect of the intended credibility meaning. The
economic factor wanders the speech so often that the speaker assumes a entrepreneur/cultural
producer. As a niche market, Dosol assumes a main role in music industry for releasing the
regional and local cultural production. On the other hand, it is noticeable that its sustainability
and media visibility, as it is seen today, depends on the laws tor promote Culture, what
denotes a lack of a regional cultural policies to medium and long term at Rio Grande do
Norte