doctoralThesis
Potencial turístico de destinos: proposição de um modelo de avaliação com base nos recursos endógenos
Fecha
2019-09-05Registro en:
GOMES, Cristiane Soares Cardoso Dantas. Potencial turístico de destinos: proposição de um modelo de avaliação com base nos recursos endógenos. 2019. 179f. Tese (Doutorado em Turismo) - Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2019.
Autor
Gomes, Cristiane Soares Cardoso Dantas
Resumen
Resource and attraction are concepts used constantly in the field of tourism knowledge and
applied in studies on tourism potential. Although the nature and origin of these concepts have
distinct roots and meanings, as observed, they are treated indiscriminately as synonyms.
Tourism resource, in the essence of the term and the logic of tourism planning, is the basis of
potential, which may or may not be turned into attractive, which represents something
modified and already qualified for access and use. Few academic studies are concerned with
the distinction and proper application of the term, and this conceptual indiscrimination has
important implications for studies of tourism potential, both in the field of scientific
knowledge and in its field of application in proposing solutions for destination management
and competitiveness. Therefore, this thesis aims to contribute to the conceptual demarcation
of tourism potential in a more precise and discriminated way, by proposing a methodology for
assessing destination tourism potential, based on its endogenous resources. For the
development of the thesis, it was based on the foundations and guidelines of qualitative
methodologies, using various techniques of survey and data analysis, such as bibliographic
research for the delimitation of the terms potential and tourism resource, Focus Group for the
purification of terms and composition of the first conceptual outline of the methodology,
Delphi technique with specialists for the conceptual delimitation of the term and refinement of
the proposed tourist potential assessment structure. The discussion showed that there are
different and divergent interpretations of the meaning of tourism potential and that the
indiscriminate application of the term, which is extensive to the concept of appeal and appeal,
results in different and complex assessment methodologies, thus making it impossible to
compare their results. The in-depth analysis of the content of the main methodologies found
and their different applications allowed us to categorize the use of potential as a synonym of
attraction, supply and market, but almost never as a narrow meaning of potential in the
essence of the term. This revelation also made it possible to understand that indiscriminate use
- both theoretical and practical - has led to important distortions in its application and that
potential assessment has been seriously compromised by this conceptual neglect. For the
studies of destination competitiveness, the implications are even more acute, since they do not
allow comparison of results and do not present isonomy of indicators, much less of objective
form of calculation. The proposition of the conceptual structure that can serve for the
evaluation of tourism potential defended in this thesis was validated by its application in two
different places in Rio Grande do Norte and proved to be suitable for use in identifying
intrinsic value of endogenous tourism resources of one place. Its results support the decision
making of managers regarding the future development of the destination, directing public
investment to transform this potential into a concrete attraction.