bachelorThesis
Estudo da vantagem competitiva em uma operadora logística: o caso da Rapidão Cometa Logística e Transporte S.A. filial Natal
Fecha
2019-11-29Registro en:
SOUZA, Iara Maria Clementino de. Estudo da vantagem competitiva em uma operadora logística: o caso da Rapidão Cometa Logística e Transporte S.A. filial Natal. 2019. 72f. Monografia (Graduação em Administração) - Ciências Administrativas, Universidade Federal do Rio Grande do Norte, Natal, 2019.
Autor
Souza, Iara Maria Clementino de
Resumen
Identifying competitive advantages in an organization is one of the most relevant aspects for companies in the competitive scenarios in which they are inserted. This research proposes to study analytically the methods adopted by Rapidão Cometa Logística e Transporte S.A. Natal branch in the search for obtaining competitive differentials specifically regarding actions related to the logistics scope. The objective was to identify and expose how logistics should be used as a tool of competitive advantage in Rapidão Cometa Logística e Transporte S.A. affiliate Natal. The bibliographic and descriptive-exploratory character guided the methodology that underlies this research, supported by a qualitative research. In this sense, a survey was conducted with 90 (ninety) customers of the company using a questionnaire in which four aspects were highlighted: service, price, distribution and quality, in order to know the activities that add competitive advantage to the logistics operator. in study. The result of the survey revealed that Rapidão Cometa Logística e Transporte's main competitive advantage is the service based on the growing level of services with its customers. The main activities that add competitive advantage to this organization are related to the criteria: distribution and quality; warehousing activity, collection service and delivery service. Thus, it was recommended to the company the adoption of tools that guarantee the improvement of the indexes that pointed higher percentage between the dimensions of little satisfaction to regular satisfaction in accordance with the objectives studied in the research herein exposed.
Ítems relacionados
Mostrando ítems relacionados por Título, autor o materia.
-
Análisis y descripción de la logística hospitalaria en cinco áreas de una entidad de salud de alta complejidad
Acosta Hernández, Ana María; Hernández Campo, Melissa (Universidad IcesiFacultad de IngenieríaIngeniería IndustrialIngeniería Industrial, 2011-01-01) -
Logística: uma visão empresarial
Yamada, Loyanna Magalhães -
O papel da logística reversa para as empresas: fundamentos e importância
Callefi, Mario Henrique Bueno Moreira; Barbosa, Willyan Prado; Ramos, Diego Vieira