Consumo, logo sou visto: relação entre marcas inseridas nas músicas de rap/trap e a periferia

Abstract

Abstract: The present work seeks to understand the relationships between consumption, brands and rap/trap music by young people from the periferia. Therefore, an exploratory and qualitative research was carried out, with a group of young people between 15 and 24 years old, low-income and living in peripheral neighborhoods of Natal/RN. To support this work, authors such as Corniani (2002), Oliveira (2011) and Teperman (2015) were used to discuss the Hip Hop cultural movement and its musical genres: rap and trap. In addition, the postulations of Bauman (2008), Bourdieu (2008), Facina (2013) and Vicente (2015) were used to support the analysis of the data collected. At the end of the research, it was possible to identify that the consumption of brands is motivated by social issues, as a form of insertion and acceptance in society. It is also possible to identify that the brands inserted in rap/trap songs, in the current scenario, propose consumption as a way of overcoming, so that “the favela wins”.