masterThesis
O papel das ONGS ambientalistas na comunicação das mudanças climáticas: um caminho para o engajamento
Fecha
2019-05-09Registro en:
CAVALCANTI, Giselli Raisa da Cruz. O papel das ONGS ambientalistas na comunicação das mudanças climáticas: um caminho para o engajamento. 2019. 176f. Dissertação (Mestrado em Psicologia) - Centro de Ciências Humanas, Letras e Artes, Universidade Federal do Rio Grande do Norte, Natal, 2019.
Autor
Cavalcanti, Giselli Raisa da Cruz
Resumen
How can we improve the engagement of the (different kind of) public with the climate change
(CC) issue? The present study joins several others that seek to answer this question by
adopting different perspectives. As part of this scenario, the work sought to investigate the
way CC is communicated through the work of Brazilian nongovernmental organizations’
(NGOs) practice. This starting point is based on two triggers: (1) the increasing participation
of organized civil society (represented here in the form of NGOs) in the discussions,
elaboration and execution of public policies directed to CC; and (2) understanding
communication as one of the starting points for engagement, which carries a great potential
for public mobilization. Thus, the present study study adopted a qualitative and exploratory
approach, involving semi-structured interviews with 11 participants who work on the theme,
representing the NGOs of which they are part. As part of the interviews, I requested
indications of materials of an "ideal" climate communication, a step that was added to the
content of the interviews, a set that was later submitted to content analysis. As a result, it is
perceived that defining and communicating MCs is not a simple task, even for a high-level
audience, and that this difficulty tells of a series of challenges that encompass the nature of
the phenomenon, the ways which it has traditionally been communicated and the various
social factors involved. The solutions presented by the participants, adding to the indicated
materials, point out possible ways that can circumvent and overcome these different natures
of the challenges encountered, providing subsidies to enhance the climate communication.