Análise dos setores produtivos a partir da matriz SWOT de uma Comunidade Católica em etapas iniciais: estudo de caso

Abstract

To remain and grow in the mission of evangelizing, it is necessary that the New Communities have not only a spiritual look at the whole, but also a vision focused on the strategic planning of their houses, it is necessary to use tools such as the SWOT matrix, which generates strategies and provides information for better decision making within the community and its continuity in the segment of social nature. This work aims to identify the scenario that the Catholic Community was in its initial stage/foundation, through the elaboration of a SWOT Matrix, in order to promote support for the development of intervention projects. As for the methodology, this is a case study, descriptive, with a qualitative approach. The object of study are the productive sectors of a Catholic Community, located in Natal - Rio Grande do Norte. The data collection took place through interviews with the coordinators of the productive sectors of the Catholic Community. The results show that the productive sectors have strengths and opportunities that can make the Catholic Community a reference in the segment, but due to the lack of servants, professionalization in the execution of the activities developed in the productive sectors and the lack of financial incentive, they are not being able to leverage the results proposed in the projects being executed. It can be concluded that the Community through the SWOT matrices elaborated individually by productive sector can develop and apply an intervention project Forged in the Word and animated by the Holy Spirit using campaign strategies, with the objective of forming and animating the servants.