Impacto dos custos e formação de preço nas vendas online

Abstract

This study searches the impact caused by costs and the sales price formation in online selling, focusing on companies that use social networks as a sales channel. With the growth of e-commerce in recent years, and the intensification of the use of social networks for differents purposes, it is necessary to identify the differences in the costs incurred between sales in physical stores and in virtual stores and the impact that this difference causes in the formation of the sales price. An exploratory research was carried out in order to discover the perception of the companies in this subject, and through the obtained results were analyzed information related to this perception of costs and methods of price formation, besides seeking to trace a profile of the company's decision makers to verify possible behavioral differences between different groups. In the final considerations, information is presented regarding the profiles of the research participants and the conclusions obtained from the perceptions of the companies, and it is possible to realize that most companies understand the importance of identification and Cost control and its importance in the formation of the sales price, However, there is no specific knowledge to put the theory into practice, besides the notion of the benefits obtained through the use of this information.