Percepção dos guias de turismo da cidade de Natal/RN sobre as plataformas de turismo colaborativo

Abstract

It is known that collaborative tourism platforms are already a reality with regard to society's new consumption habits; but it is necessary to look more closely at its development in areas governed by laws to which companies and professionals are subject. Therefore, this article aims to analyze the perception of tourist guides in the city of Natal, Rio Grande do Norte, regulated by Cadastur and unionized, in relation to these platforms. It's descriptive. Netnography was also used, as it was necessary, among other things, to carry out an internet survey of existing collaborative tourism platforms. As for the approach, it is characterized as a quantitative research, having been applied a structured questionnaire with eighteen objective questions to a group of 160 regulated tourism guides and member of the Union of Guides of Rio Grande do Norte. Participants answered questions about their sociodemographic profile, knowledge about collaborative tourism platforms and finally their positive and negative perception of them, expressing their.