Uma TV universitária pública na era da cultura da convergência: estudo de caso da emissora TVU RN e a relação com a segunda tela

Abstract

This case study has as its general objective investigate how the TVU RN, while a public and local television station, uses media and technological resources available by the convergency with the cyberspace (multi-screen). For this, in the first moment are considered the following aspects: the history, its management model and the digital presence of this television station from the website and digital platforms where TVU is presented. In the second moment of this case study two units of analysis from the programming grid were chosen: Grandes Temas and TVU Notícias, both transmitted live. Were analyzed three episodes of each program comprising since the broadcasting transmission until the use of digital tools, by an open analysis script and direct observation. Lastly, the work presents a frame in depth of the case and possible referrals, having potential to help managers and servers of the TVU RN Besides public station institutions, specially, the universities and the public institutions of superior teaching (IFES) from the country, because convergency is a thematic still rising in the scientific environment , demanding more study. The proposal is to think about which sollutions can be done in the institutional process in order to the telespectators recognize the TVU RN as a television channel of information, education and entertainment. It's needed reinforce the institutional process of public services by the innovation in order to the public university televisions don´t stop in the time and resist by digital convergency , which is necessary and presents more and more as a non-return path.