Lógica effectual de decisão em startups incubadas: um estudo de empresas incubadas na Inova Metrópole

Abstract

Technology Startups are embedded in highly dynamic environments, marked by uncertainty where traditional predictions of the future are too complex for decision-making them far from reality. Thus, it is believed that the entrepreneur would be more likely to adopt a predominantly effectual logic, against the current paradigm to face the uncertainty by building an environment and set of relationships that will, in effect, trigger future objectives close to the ones originally aspirated. This study has the objective of verifying how incubated technology startups entrepreneurs use effectual logic in decision making and the influence of incubation in this process. Therefore, a multiple case descriptive study was carried out, and the content in the speeches of the eight startups incubated at Inova Metropole in Natal / RN produced through semi-structured interviews was qualitatively analyzed. As a result it was possible to identify the main characteristics of entrepreneurs: Ethics and Honesty; Resilience, Perseverance and Persistence; Motivation, Passion, Will and Enthusiasm; Transparency; Flexibility and Adaptability. The main reasons for entrepreneurs starting their companies were being able to transform society and helping people, and also the excitement and dynamism of the entrepreneurial life. It was also noticed the tendency to cooperation and partnership in the development of products, services and evolution of the business model startups, by analyzing demand. Furthermore, it was found that an incubator is strategically allied, increasing resources (means) that make possible for the incubated to reach new heights.