ABC Futebol Clube: uma análise dos fatores que influenciam a frequência dos seus torcedores no Estádio Maria Lamas Farache

Abstract

To analyse the factors that influence the frequency of the fan at the stadium is of paramount importance to the football club to know its audience and the variables that affect them, allowing the club to stabilish strategies of attraction and fidelity. Therefore, this undergraduate thesis aimed to: define the socioeconomic profile of the fan, classify the type of fan, map the external factors and examine the internal factors that influence the frequency of the ABC fan at the Frasqueirão stadium. For that, it was conducted a exploratory-descripitive research, using a questionnaire as research tool, which 280 fans answered. The ABC fans profile, according to the research are predominantly of the male sex and are classified as common fans, members of fan clubs and/or club supporter. After data analysis and statistical treatment, it was concluded that the importance of the game and the performance of the team in the championship, the access gates to the stadium, the internal security, as well as the public security and another appointments in the departure time are the factors that most influentiate the decision to not go at the Maria Lamas Farache stadium to follow the team matches. It is suggested that the ABC F.C. seek to minimize the negative interference of certain factors to guarantee better audiences in their matches and seek achievements inside and outside of the football field. It is recommended to conduct a fan satisfaction research to better stabilish the strategies that need to be implemented.