Uma análise integrativa do desempenho de empresas de base tecnológica com internacionalização acelerada

Abstract

International business studies have extensive background knowledge of performance. However, in the context of accelerated internationalization companies (AIC), there is a scarcity of research, where several factors are tested, but not in an integrated way, as it is proposed in this thesis. Once this gap is identified, the study investigates factors that influence the performance of AIC from an integrative conceptual model of the constructs International Experience, Entrepreneurial Orientation, Market Orientation, Network Relations and Dynamic Capabilities. To achieve the objective, a descriptive research with a quantitative approach was carried out, whose sample is formed by 120 technologybased companies (TBC) with accelerated internationalization. Data collection takes place through computer-assisted telephone interviews. The main data analysis technique used was the Analysis of Structural Equations with Estimation by Partial Least Squares (PLS-SEM), complemented by sample segmentation, techniques for two types of analysis: multiple groups (MGA) and finite mixture segmentation (FIMIX), supported by SPSS and SmartPLS 3.0 software. The survey results indicate that the main factors that affect the performance of AIC are Entrepreneurial Orientation, Market Orientation and Network Relations, especially for EO, because in the analysis of segmentation of the sample, both in MGA and FIMIX, the hypothesis referring to this construct was supported. In addition, from the FIMIX segmentation it was possible to verify that in segment 2 all variables of the model have a positive and significant relationship with the performance of the EIA. It is expected that the results of this study can be used as benchmarks both for managers operating in international markets, as well as for those seeking to work abroad, directing their attention to the elements that contribute to good performance, whether by establishing evaluation parameters and control, either by defining action strategies and strengthening the business.