O comércio tradicional do aglomerado urbano Crajubar/CE no contexto da reestruturação produtiva: mudanças e permanências

Abstract

The present research contemplates the traditional commerce of foodstuff from Aglomerado Urbano Crajubar, located in the part south of Ceará State. This segment is going through a period of changes arising from the new competitive scenario that it was delineated with the arrival of establishments of global networks of commerce in Juazeiro do Norte. Front of the role played by global/worldwide unities, small retail merchants of food sector reaffirm new facets and reveal changes and permanence of new ways of acting. Therefore, the study aimed to analyse the traditional food commerce from Crajubar, in the context the hypermarkets(Atacadão Distribuidora, Maxxi Atacado, Hiper Bompreço and Assaí Atacadista) belonging to large global networks redefine the relation established between small merchants and local suppliers. It focused on the importance of commercial activity in the historical spatial dynamics of Juazeiro do Norte, Crato e Barbalha and in the current spatial configuration of urban aglomeration, highlighting the implications arising and promoted by global networks of trade. It was performed bibliographic study, documentary, historiografic and field studies through interviews with owners of retail establishments and to the main bodies involved in the commercial dynamics of Crajubar. The expansion of commerce in the aglomeration, mainly of Juazeiro do Norte, reveals the importance of this segment that encompasses a meso-reginal scale. The decade of 1990 constitutes a mark of the growth in the number of establishment retailer and wholesaler in Crajubar and of the consolidation of Juazeiro do Norte as the largest commercial emporium of aglomeration. With the introduce global networks of commerce, in the first decade 21st century, the small markets, groceries, bodegas and markets from Crajubar find themselves under the necessity of innovating, they are adopting change strategies to remain in the market. Present scenario of commercial segment in the cities of Crato, Juazeiro do Norte and Barbalha it is marked by resistance of small retailers in the face of the large global trading groups. Concomitantly, the new competitive relations established among small retailers, local suppliers and large global networks of trade demonstrate within technical advance and inside economic segment, Old and new forms of commerce coexist and relate to, (re)configuring and (re)defining spatial dynamics of the cities.