The multilevel effect of marketing activities on sales, revenue and profitability in a micro-enterprise

dc.creatorPorto, Rafael Barreiros
dc.creatorCosta, Rafaela da Rocha
dc.creatorWatanabe, Eluiza Alberto de Morais
dc.date.accessioned2017-08-15T12:12:49Z
dc.date.accessioned2022-10-04T14:18:10Z
dc.date.available2017-08-15T12:12:49Z
dc.date.available2022-10-04T14:18:10Z
dc.date.created2017-08-15T12:12:49Z
dc.date.issued2017-07
dc.identifierPORTO, Rafael Barreiros; COSTA, Rafaela da Rocha; WATANABE, Eluiza Alberto de Morais. The multilevel effect of marketing activities on sales, revenue and profitability in a micro-enterprise. Revista Brasileira de Gestão de Negócios, São Paulo, v. 19, n. 65, p. 432-452, jul./set. 2017. Disponível em: <https://rbgn.fecap.br/RBGN/article/view/2911/pdf>. Acesso em: 14 ago. 2017. doi: https://rbgn.fecap.br/RBGN/article/view/2911/pdf.
dc.identifierhttp://repositorio.unb.br/handle/10482/24116
dc.identifierhttps://dx.doi.org/10.7819/rbgn.v19i65.2911
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/3853967
dc.languageInglês
dc.publisherFundação Escola de Comércio Álvares Penteado (FECAP)
dc.rightsRevista Brasileira de Gestão de Negócios - The RBGN adopts the Creative Commons licens CC-BY Creative Commons Attribution 4.0. Fonte: https://rbgn.fecap.br/RBGN/article/view/2911/pdf. Acesso em: 14 ago. 2017.
dc.rightsAcesso Aberto
dc.titleThe multilevel effect of marketing activities on sales, revenue and profitability in a micro-enterprise
dc.typeArtículos de revistas


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