Avaliação visual e revitalização de rótulos e instruções de uso da Labtest Diagnóstica SA

dc.contributorJosé Edson Lara
dc.contributorhttp://lattes.cnpq.br/8334601935016625
dc.contributorJosé Edson Lara
dc.contributorCarlos Alberto Gonçalves
dc.creatorVinícius Maia de Araújo
dc.date.accessioned2021-02-19T13:34:21Z
dc.date.accessioned2022-10-03T23:40:22Z
dc.date.available2021-02-19T13:34:21Z
dc.date.available2022-10-03T23:40:22Z
dc.date.created2021-02-19T13:34:21Z
dc.date.issued2007-11-29
dc.identifierhttp://hdl.handle.net/1843/35016
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/3826326
dc.description.abstractThis thesis consists in developing new labels and insert models for Labtest Diagnostica, a Brazilian industry of in vitro diagnostics. Labels and insert are mandatory elements that follow the company products. Besides to comply basic and legal functions of products identification, they could be used as key marketing features. Therefore, the work objective is to present new visual proposal and implement the latest technologic manufacture process to use the packing as marketing tools. In addition, to strengthening the brand, add values to products and increase competitiveness
dc.publisherUniversidade Federal de Minas Gerais
dc.publisherBrasil
dc.publisherFACE - FACULDADE DE CIENCIAS ECONOMICAS
dc.publisherCurso de Especialização em Gestão Estratégica
dc.publisherUFMG
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/3.0/pt/
dc.rightsAcesso Aberto
dc.subjectRótulos
dc.subjectEmbalagens
dc.subjectDesign de rótulos
dc.subjectMarketing
dc.subjectMarca
dc.subjectBiotecnologia
dc.titleAvaliação visual e revitalização de rótulos e instruções de uso da Labtest Diagnóstica SA
dc.typeMonografia (especialização)


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