Artigo de Periódico
Cerveja e notícias híbridas: publieditoriais no G1
Fecha
2016Autor
Pablo Moreno Fernandes Viana
Institución
Resumen
In contemporary times, advertising is sophisticated, presenting becoming increasingly as content. One way to do this is hybridizing to other content, such as journalism. This article analyzes advertorials, advertising texts presented in the form of news, conveyed in G1 by the advertiser Empório da Cerveja. In these news you can see a form of communication that balances journalistic content, with strong influence of cultural journalism and builds imagination and consumption experience, without making direct references to the advertiser.