Pós-venda como ferramenta de fidelização na construção civil

Abstract

In the current economic scenario full of uncertainties and flooded with competition, it is clear a need for companies in the construction industry to be constantly looking for learning and differentiation as ways to stay in the market. Given the above, it has been very common and has become essential for companies to present strategic actions for implementation in time subsequent to sale with a view to customer loyalty and satisfaction, and identify new opportunities, and threats. Aiming to analyze and present the practice of post selling, as well as a reflection of its application in the routine of a construction company, located in Niterói, Rio de Janeiro, literature search was carried out and later an analysis was made of the instrument data collection used by the construction and the analysis and interpretation of data. The result was very positive and satisfactory and showed how the implementation of a post selling e in an organization can retrain customers and improve the organizations performance