Trabajo de grado - Pregrado
Plan de negocios para empresa de ropa interior en Medellín
Fecha
2009Autor
Aristizábal León, Carolina
Institución
Resumen
The market today is becoming more demanding, and what was previously sufficient for a
buyer, now is not enough, because of the competition among sellers and the development
that they have had among the years. This case can be seen specifically in the confection
area in Medellin, there is so much to offer that for a company to succeed in any way they
must have an added value that would make a buyer prefer a brand over another.
This situation is also coming among women, because they have been taking a more
important role in society and feel more self-assured and independent. With this
development, belief in beauty and wanting to pop out from the others is increasing by having
details that make women feel feminine; this is where lingerie is making a strong impact
because even aspects as small as this, affects the everyday lives of women and they feel
the need for increasingly diversified and detailed lingerie.
Here comes the business opportunity of creating Faccia lingerie, which will have added
value for customers with packages and gifts and will differentiate from other brands with
details, unique designs and affordable prices. Faccia will also have excellent quality and
service and will constantly be evolving to try to understand women, their needs and turn
them into opportunities.
Through studies of the market, technical-operational, organizational, legal and financial
researches, it was concluded that this company has a high economic viability and also has
a high impact on society as it will employ the sewing factories that recently have been closing
because the big companies started producing outside the country to reduce costs. El mercado hoy en día se está volviendo más exigente y lo que anteriormente era suficiente para un comprador, hoy ya no lo es por tanta competencia y desarrollo entre los oferentes. Este caso específicamente se puede ver en las confecciones en Medellín, hay tanto que ofrecer que para que una empresa sobresalga de alguna manera debe tener un valor agregado que haga que un comprador prefiera una marca sobre otra.
En el caso de las mujeres, también se está viendo está situación pues ya han ido ocupando un rol más importante en la sociedad y se sienten más seguras de sí mismas y autónomas. Con este desarrollo se piensa cada vez más en la belleza y en sobresalir y tener detalles que hagan sentir femeninas, aquí es donde la ropa interior está teniendo un fuerte impacto pues hasta detalles tan pequeños como este, afectan la vida diaria de la mujer y sienten la necesidad de tener ropa interior cada vez más diversificada y detallista.