Imagen del destino desde la perspectiva del turista

dc.creatorCastro Analuiza, Juan Carlos
dc.creatorPalacios Pérez, Jheimy Morelia
dc.creatorPlazarte Alomoto, Lauro Vladimiro
dc.date.accessioned2019-11-25 14:50:18
dc.date.accessioned2022-09-09T21:04:00Z
dc.date.available2019-11-25 14:50:18
dc.date.available2022-09-09T21:04:00Z
dc.date.created2019-11-25 14:50:18
dc.date.created2022-09-09T21:04:00Z
dc.date.issued2019-11-25
dc.identifier10.18601/01207555.n26.02
dc.identifier2346-206X
dc.identifier0120-7555
dc.identifierhttps://bdigital.uexternado.edu.co/handle/001/10992
dc.identifierhttps://doi.org/10.18601/01207555.n26.02
dc.description.abstractLa imagen del destino turístico influye en la calidad percibida, la satisfacción y la experiencia de las vacaciones de los visitantes. El objetivo del estudio fue analizar la formación de dicha imagen mediante la revisión sistemática de informes de investigación que consideran la combinación de los tres continuos bipolares. Se llevó a cabo el meta análisis sobre la base de estudios previos en distintos campos, como ocio, hotelería, turismo y marketing. El proceso meta analítico de 46 artículos se desarrolló a partir del análisis de efectos aleatorios. Se destaca que el continuo con mayor representatividad en la imagen del destino es el común-único. Se demuestra que el turista toma su decisión de visita con base en características comunes funcionales, psicológicas y aquellas características únicas y exclusivas que proporciona un destino. Por lo tanto, los resultados del estudio aportan significativamente a la gestión del marketing de destino.
dc.description.abstractThe tourist destination image influences the perceived quality, satisfaction and experience of visitors’ holidays. The objective of the present study was to analyze the formation of the tourist destination image, through the systematic review of research reports which consider the combination of the three continuous bipolar elements. The meta-analysis was carried out based on previous studies in different fields such as leisure, hotel, tourism and marketing. The meta-analytic process of 46 articles was developed through the random analysis of their effects. It is emphasized that the continuum with the most representativeness in the target image is the common-unique element. It is shown that tourists make their decision to visit a place based on common functional and psychological characteristics and those unique and exclusive characteristics that a destination provides. Therefore, the results of the study contribute greatly to the management of destination marketing.
dc.languagespa
dc.publisherFacultad de Administración de Empresas Turísticas y Hoteleras
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dc.relation, Año 2020 : Enero-Junio
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dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttp://purl.org/coar/access_right/c_abf2
dc.rightshttps://creativecommons.org/licenses/by-nc-sa/4.0/
dc.rightsJuan Carlos Castro Analuiza, Jheimy Morelia Palacios Pérez, Lauro Vladimiro Plazarte Alomoto - 2019
dc.sourcehttps://revistas.uexternado.edu.co/index.php/tursoc/article/view/6265
dc.subjectSystematic review;
dc.subjectmeta-analysis;
dc.subjectthree continuous;
dc.subjectdestination image
dc.subjectRevisión sistemática;
dc.subjectmeta análisis;
dc.subjecttres continuos;
dc.subjectimagen del destino
dc.titleImagen del destino desde la perspectiva del turista
dc.typeArtículo de revista


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