dc.creator | Olague, José T. | |
dc.date.accessioned | 2016-06-15 00:00:00 | |
dc.date.accessioned | 2022-09-09T20:59:03Z | |
dc.date.available | 2016-06-15 00:00:00 | |
dc.date.available | 2022-09-09T20:59:03Z | |
dc.date.created | 2016-06-15 00:00:00 | |
dc.date.created | 2022-09-09T20:59:03Z | |
dc.date.issued | 2016-06-15 | |
dc.identifier | 10.18601/01207555.n18.04 | |
dc.identifier | 2346-206X | |
dc.identifier | 0120-7555 | |
dc.identifier | https://bdigital.uexternado.edu.co/handle/001/10360 | |
dc.identifier | https://doi.org/10.18601/01207555.n18.04 | |
dc.description.abstract | Los turistas urbanos se caracterizan por ser uno de los segmentos de mayor crecimiento en los mercados turísticos actuales. Monterrey (México), uno de los principales destinos urbanos del país, ha apostado en la actualidad por mejorar su competitividad. Esta investigación se propuso encontrar evidencia acerca de la relación causal de la motivación de viaje sobre la imagen percibida del destino, dos variables importantes por su influencia en la satisfacción de los visitantes. Una revisión de la literatura permitió proponer constructos teóricos integrados en un instrumento para la recogida de datos vía encuesta a una muestra representativa. Por medio del método de regresión y ecuaciones estructurales por mínimos cuadrados parciales (PLS), se identificaron los componentes principales de ambas variables y se obtuvo un modelo explicativo de la imagen percibida del destino en función de la motivación de viaje. Finalmente, se emiten recomendaciones para la gestión del destino urbano en función de los resultados obtenidos. | |
dc.description.abstract | Urban tourists are recognized as one of the fastest growing segments in today’s tourism markets. Monterrey, Mexico, one of the main urban destinations in the country aims at improving its competitiveness. This research work had the purpose of finding evidence on the causal relationship between travel motivation and destination image, two important variables because of their influence on visitors’ satisfaction. A literature review enabled the proposal of a research instrument with theoretically based constructs to gather data through survey from a representative sample. Using regression and structural equations modelling by partial least squares (PLS) a set of main components of both variables were identified thus enabling the obtention of a explanatory model of destination image in terms of travel motivations. Finally based on the results some recommendations of tourism management are given. | |
dc.language | spa | |
dc.publisher | Facultad de Administración de Empresas Turísticas y Hoteleras | |
dc.relation | https://revistas.uexternado.edu.co/index.php/tursoc/article/download/4619/5342 | |
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dc.relation | https://revistas.uexternado.edu.co/index.php/tursoc/article/download/4619/9416 | |
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dc.rights | info:eu-repo/semantics/openAccess | |
dc.rights | http://purl.org/coar/access_right/c_abf2 | |
dc.rights | https://creativecommons.org/licenses/by-nc-sa/4.0/ | |
dc.source | https://revistas.uexternado.edu.co/index.php/tursoc/article/view/4619 | |
dc.subject | Turismo urbano | |
dc.subject | imagen del destino | |
dc.subject | motivación de viaje | |
dc.subject | componentes principales | |
dc.subject | PLS | |
dc.subject | ecuaciones estructurales | |
dc.subject | Urban tourism | |
dc.subject | destination image | |
dc.subject | travel motivation | |
dc.subject | principal components | |
dc.subject | PLS | |
dc.subject | structual equations | |
dc.title | Efecto determinante de la motivación de viaje sobre la imagen de destino en turistas de ocio a un destino urbano: el caso de Monterrey, México. Una aproximación por medio de mínimos cuadrados parciales (PLS) | |
dc.type | Artículo de revista | |