| dc.contributor | Calixto Sandoval, Nancy Patricia | |
| dc.creator | Burgos Buitrago, Miguel Ángel | |
| dc.date.accessioned | 2022-08-23T14:26:10Z | |
| dc.date.available | 2022-08-23T14:26:10Z | |
| dc.date.created | 2022-08-23T14:26:10Z | |
| dc.date.issued | 2022 | |
| dc.identifier | 10.57998/bdigital.handle.001.6171 | |
| dc.identifier | https://bdigital.uexternado.edu.co/handle/001/6171 | |
| dc.identifier | https://doi.org/10.57998/bdigital.handle.001.6171 | |
| dc.description.abstract | Desde inicios de su operación, el hotel Casa Marieleee en Bogotá, ha recibido huéspedes provenientes de un solo segmento de clientes entre semana, por lo tanto, la ocupación en los fines de semana disminuye significativamente.
Debido a lo anterior, el presente trabajo comprende el Plan estratégico de mercadeo propuesto para el hotel Casa Marielee en Bogotá, que le permita diversificar su oferta y atraer nuevos segmentos de huéspedes en fines de semana | |
| dc.description.abstract | Since the beginning of its operation, Casa Marieleee hotel in Bogotá has received guests from only one customer segment during week days, therefore the occupancy on weekends decreases significantly.
Due to the above, the present work includes the Strategic Marketing Plan proposed far the Casa Marielee hotel in Bogotá, which allows it to diversify its offer and attract new segments of guests on weekends. | |
| dc.language | spa | |
| dc.publisher | Universidad Externado de Colombia | |
| dc.publisher | Facultad Administración de Empresas Turísticas y Hoteleras | |
| dc.publisher | Bogotá | |
| dc.publisher | Pregrado en Administración de Empresas Turísticas y Hoteleras | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.rights | http://purl.org/coar/access_right/c_abf2 | |
| dc.rights | Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) | |
| dc.rights | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.title | Plan de mercadeo hotel Casa Marielee | |
| dc.type | Trabajo de grado - Pregrado | |
