Comparison of commercial management practices in higher education institutions based on the differences between the marketing and admissions managers and the students in the process of choosing a professional career perception*

Comparación de las prácticas de gestión comercial en las instituciones de educación superior a partir de las diferencias entre las percepciones de directores de mercadeo y admisión y del potencial estudiante en proceso de elección de una carrera profesion;
Comparação de práticas de gestão comercial em instituições de ensino superior com base nas diferenças entre percepções de diretores de marketing e admissão e o potencial estudante no processo de escolha de uma carreira profissional

dc.creatorAriza Ruiz, Robert Fabio
dc.creatorRojas Berrío, Sandra Patricia
dc.creatorRobayo Pinzón, Óscar Javier
dc.date.accessioned2022-09-28T17:24:07Z
dc.date.available2022-09-28T17:24:07Z
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/3688979
dc.publisherUniversidad Libre
dc.relationRevistas - Ciencias Económicas, Administrativas y Contables
dc.relationhttps://revistas.unilibre.edu.co/index.php/libreempresa/article/view/1594/1180
dc.relation/*ref*/Agarwala, R., & Mehta, M. (2006). Increasing internationalization and diversification of the student body: Case study of A proven proactive recruiting model and strategies for further enhancement. In ASEE Annual Conference and Exposition, Conference Proceedings. 2. Bejou D., Bejou A. (2012). Shared Governance and Punctuated Equilibrium in Higher Education: The Case for Student Recruitment, Retention, and Graduation. 3. Briggs, S. (2006). An exploratory study of the factors influencing undergraduate student choice: the case of higher education in Scotland. Studies in Higher Education, 31, 705–722. 4. Briggs, S., & Wilson, A. (2007). Which University? A Study of the Influence of Cost and Information Factors on Scottissh Undergraduate Choice. Journal of Higher Education Policy and Management2, 29, 57–72. 5. Bugliarello, G. (1996). Urban Knowledge Parks and Economic and Social Development Strategies. Journal of Urban Planning and Development, 122, 33–45. 6. Cardoso, A., Portela, M., Sá, C., & Alexandre, F. (2008). Demand for Higher education programmes. CESifo Economic Studies, 54(2), 229–247. 7. Coenen, L., Moodysson, J., Ryan, C., Asheim, B., & Phillips, P. (2006). Comparing a Pharmaceutical and an Agro-food Bioregion: On the Importance of Knowledge Bases for Socio-spatial Patterns of Innovation. Industry & Innovation, Taylor and Francis Journals, 13, 393–414. 8. Cummings, S., Rosentraub, M., Domahidy, M., & Coffin, S. (2005). University Involment in Downtown Revitalization: Managing Political and Financial Risks. In The University as Urban Developer: Case Studies and Analysis. M.E. Sharpe, Inc. 9. Fefer, J. P., De-Urioste Stone, S., Daigle, J., & Silka, L. (2016). Using the Delphi Technique to Identify Key Elements for Effective and Sustainable Visitor Use Planning Frameworks. SAGE Open, 6(2). https://doi.org/10.1177/2158244016643141 10. Han P. (2014). A Literature Review on College Choice and Marketing Strategies for Recruitment. Family and Consumer Sciences Research Journal, 43(2), 120–130. 11. Hemsley-Brown, J., & Oplatka, I. (2006). Universities in a competitive global marketplace: A systematic review of the literature on higher education marketing. International Journal of Public Sector Management, 19(4), 316–338. https://doi. org/10.1108/09513550610669176 12. Ivy, J. (2008). A new higher education marketing mix: The 7Ps for MBA marketing. International Journal of Educational Management, 22(4), 288–299. https://doi. org/10.1108/09513540810875635 13. Khashab, B., Gulliver, S. R., Alsoud, A., & Kyritsis, M. (2014). Scoping customer relationship management strategy in HEI understanding steps towards alignment of customer and management needs. In ICEIS 2014 - Proceedings of the 16th International Conference on Enterprise Information Systems (Vol. 2, pp. 267–274). School of Business Informatics, Systems and Accounting, University of Reading (UK), Henley Business School, RG6 6UR, Reading, Berkshire, United Kingdom. Retrieved from https://www.scopus.com/inward/record.uri?eid=2-s2.0-84902344163&partnerID=40&md5=3d76d5 4eac5484ea58b2607eebcb56d5 14. Leydesdorf, L., & Etzkowitz, H. (1998). Triple Helix of Innovation Studies. Science & Public Policy, 25(3), 195–203. Retrieved from http://www.leydesdorff.net/th2/spp.htm 15. Maringe, F. (2006). University and Course Choice. Journal of Education Management, 20, 67–79. 16. Maringe, F., & Gibbs, P. (2009). Marketing Higher Efucation, Theory and Practice. England: McGraw Hill. 17. Markman, G. D., Siegel, D. S., & Wright, M. (2008). Research and Technology Commercialization. Journal of Management Studies, 45(8), 1401–1423. 18. Mayer, H. (2007). What Is the Role of the University in Creating a HighTechnology Region? Journal of Urban Technology, 14(3), 33–58. https://doi.org/10.1080/10630730801924225 19. OECD. (2010). Education at a glance. 20. Ostrander, S. (2004). Democracy, Civic Participation, and the University: A Comparative Study of Civic Engagement on Five Campuses. Nonprofit and Voluntary Sector Quarterly, 33, 74–93. 21. Pember, E. R., Owens, A., & Yaghi, S. (2014). Customer relationship management: A case study from a metropolitan campus of a regional university. Journal of Higher Education Policy and Management, 36(2), 117–128. https://doi.org/10.1080/136008 0X.2013.861056 22. Perry, D., & Wiewel, W. (2005). The University as Urban Developer: Case Studies and Analysis. M.E. Sharpe. 23. Peter, J., Waterman, H. 1986. (1986). Education at a glance. OECD Publishing. 24. Petrella, C. (2008). Gestión de la relación de las universidades con docentes, estudiantes y egresados. Revista Iberoamericana de Educacion, 47(5), 1–14. 25. Qureshi, M. I., Bhatti, M. N., Rasli, A. M., Yasir, M., & Zaman, K. (2014). The Delphi method for internationalization of higher education in Pakistan: Integrating theory of constraints and quality function deployment. Mediterranean Journal of Social Sciences, 5(20), 2702–2710. https://doi.org/10.5901/mjss.2014.v5n20p2702 26. Sábato, J., & Botana, N. (1968). La ciencia y la tecnología en el desarrollo futuro de América Latina, en Revista de la Integración. Revista de La Integración, 1(3), 15–36. 27. Seeman, E. D., & O’Hara, M. (2006). Customer relationship management in higher education: Using information systems to improve the student-school relationship. Campus-Wide Information Systems, 23(1), 24–34. https://doi.org/10.1108/10650740610639714 28. Simões, C., & Soares, A. M. (2010). Applying to higher education: Information sources and choice factors. Studies in Higher Education, 35(4), 371–389. https://doi.org/10.1080/03075070903096490 29. Singleton, A. D. (2009). Data mining course choice sets and behaviours for target marketing of higher education. Journal of Targeting, Measurement and Analysis for Marketing, 17(3), 157–170. https://doi.org/10.1057/jt.2009.13 30. Štimac, H., & Šimi, M. L. (2012). Competitiveness in higher education: A need for marketing orientation and service quality. Economics and Sociology, 5(2), 23–34. Retrieved from http://www.scopus.com/inward/record.url?eid=2-s2.0- 84871410368&partnerID=40&md5=eedffc951bf7d0c9a2a052004b29530f 31. Twigg, C. (2002). The Impact of the Changing Economy on Four year Institutions. 32. Williams Jr., R. L., & Omar, M. (2014). Applying brand management to higher education through the use of the Brand Flux ModelTM – the case of Arcadia University. Journal of Marketing for Higher Education, 24(2), 222–242. https://doi.org/10.1080/08841241 .2014.973471.
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia
dc.sourceLIBRE EMPRESA; Vol 14 No 2 (2017): Libre Empresa; 13-31
dc.sourceLibre Empresa; Vol. 14 Núm. 2 (2017): Libre Empresa; 13-31
dc.source2538-9904
dc.source1657-2815
dc.subjectMercadeo
dc.subjectEducación superior
dc.subjectGestión comercial
dc.titleComparison of commercial management practices in higher education institutions based on the differences between the marketing and admissions managers and the students in the process of choosing a professional career perception*
dc.titleComparación de las prácticas de gestión comercial en las instituciones de educación superior a partir de las diferencias entre las percepciones de directores de mercadeo y admisión y del potencial estudiante en proceso de elección de una carrera profesion
dc.titleComparação de práticas de gestão comercial em instituições de ensino superior com base nas diferenças entre percepções de diretores de marketing e admissão e o potencial estudante no processo de escolha de uma carreira profissional


Este ítem pertenece a la siguiente institución