Presente y futuro de la comunicación política colombiana. Fase I: narrativas, argumentos y estrategias acontecidas Twitter en el contexto de las recientes campañas electorales (2018-2019)

Abstract

The project aims to contribute to the understanding of the current and future state of political communication in Colombia. To this end, a study of the last three electoral campaigns that occurred in the country between 2018 and 2019 is proposed, in which the social network Twitter is assumed to be a privileged area for data collection and analysis. The exponential increase in studies on political communication in digital contexts at an international level contrasts with the relative scarcity of empirical data and comparative studies in the national context. Hence the need to consolidate a theoretical, methodological repertoire and, above all, empirical findings that serve as the basis for a long-term analysis, aimed at understanding in what ways the narratives, strategies and messages that take place in the digital universe are going beyond the mere juncture and influence the generality of the national political debate.