Posicionamiento de la Hacienda el Roble de los Santos, Santander en el Sector Cafetero Nacional e Internacional 2016-2017

Abstract

The intention of the following work is to announce the evolutionary process of the Hacienda El Roble, this to provide knowledge about the processes of production and identity of mark that affect in the position of this one. The investigation of descriptive type realizes a pursuit to the estate, which announces the processes of production and identity of mark that are carried out for the securing of a price of product raised about his direct competitors; proving to be in turn typical of technology and practices that serve as example for other producers of the region or the country.