Pasantía simulación de interacción con productos, para la adquisición de muebles, mediante una estrategia de marketing con realidad aumentada

Abstract

This work reports the state of the art of the different technologies that led to the development of augmented reality and current innovations, as well as the development of an augmented reality applications that allows the user to interact with virtual furniture objects, simulating furniture to scale real on a desired surface The study of the state of the art shows how from references of the imagination of a few authors to bizarre devices designed to try to simulate a complete immersion experience, the AR had a very idyllic beginning and of which very few investors gave real account of the visionaries who dared to bet on the development of this technology with a trace in these times almost unnoticed and advanced by that time. However, today it is experiencing a peak in different fields of the industry (Makarov, 2020), benefiting even more from the current paradigm shift in which the world is engulfed with the COVID-19 outbreak. The development of the augmented reality application to simulate the visualization of furniture in front of a real environment of a room showed how from a mobile device with the necessary characteristics, you can have a preliminary perspective of a product catalog before deciding on a purchase, and above all, obviating presence at any physical point of sale, to avoiding displacement, direct interaction with the seller and crowding of customers, points that are vital to deal with in these times of pandemic.