Plan estratégico de marketing de los servicios formativos de aesco ong enfocado a colectivos en riesgo de exclusión para la comunidad de Valencia, España

Abstract

This marketing plan aims to implement a strategic marketing plan for the training services of AESCO NGO focused on groups at risk of exclusion for the community of Valencia, Spain. For this purpose, several investigations are developed such as internal analysis that provides us with information on how the company is at a general level, external analysis to know how it performs in this aspect, market research to know the qualities of the target market and to know their tastes when using social networks. This with the purpose of carry out strategies that improve in all aspects the marketing area within the company bringing as a result the increase of visitors to the respective networks that the organization manages.