Diseño de una propuesta estratégica para la internacionalización de lulo del municipio de Labranzagrande (Boyacá) a la Unión Europea

Abstract

Agriculture is considered a valuable source of income and employment especially in developing countries, however, at present the dynamics of international trade has highlighted the shortcomings of the agricultural sector in these countries, likewise, don´t have the necessary tools to compete in international markets even when the existence of Trade Agreements that facilitate the entry of these products, thus, it is necessary to enhance the agricultural development of the country to have highly competitive products and study various internationalization strategies to determine which of these will allow entry to international markets.