Plan de negocios para la creación del Centro de recreación y esparcimiento social "VIDA" en la ciudad de Sogamoso, Boyacá, Colombia

Abstract

The present work consists about the business plan design for the "Centro de Recreación y Esparcimiento Social “VIDA” in Sogamoso city, Boyacá, Colombia; aimed to whole family, which mainly seeks to benefit Sogamoso population, as well as people who migrate to the city and surrounding communities for educational, work, tourism or other reasons; through a worthy public space which allows users to satisfy their needs related to leisure and entertainment, with a socio-economic and sustainable approach, with activities that promote the well-being and life quality of users, as well as the employment generation and new incomes for the city; in addition to promote the local and regional tourism within the framework of the Sustainable Development Objectives for the sector.

The business plan includes the study of several variables that allow to determine the operational and economic viability of the Centro de Recreación y Esparcimiento Social “VIDA”, which consists of: Market study, operations study, organizational study, environmental viability and financial study.