Factores determinantes en la intención de compra on line en personas entre los 18 y los 60 años de edad de la ciudad de Bogotá
Fecha
2022-04-08Registro en:
Castiblanco, D. (2022). Factores determinantes en la intención de compra on line en personas entre los 18 y los 60 años de edad de la ciudad de Bogotá. [Trabajo de grado, Universidad Santo Tomás, Colombia]. Repositorio Institucional
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Castiblanco León, Daniela
Institución
Resumen
This research work sets out the concept of purchase intention to evaluate the relationships between perceived value, attitude, subjective rule, behavioral control, and perceived confidence with the concept in mention through online purchases. This investigation was of a quantitative type which was carried out through the Partial Minimum Square Approach (PLS). The sample was composed of 205 people of age in the city of Bogotá, the instrument used was a questionnaire which was composed of 35 items, one as filter, 6 demographic factors and 28 with the technical scale Likert of 7 levels distributed through the Google forms platform. The results showed that the variables attitude, behavioral control, and perceived confidence are directly related to the purchase intention, while the perceived value and subjective rule were not related with the purchase intention.