Estudio De Factibilidad Para El Desarrollo De Una Tienda Online De Ropa Ecológica Para Infantes Entre Cero Y 3 Años De Edad Mediante El Modelo De Negocio Startup

Abstract

This research proposes the creation of a digital business model focused on the commercialization of ecological baby garments, garments made from vegetable fibers such as certified organic cotton and bamboo fibers, based on the Startup methodology and based on a feasibility study that includes technical, financial, administrative and legal aspects. Using primary and secondary sources of information is intended to characterize and identify the end consumer and its characteristics in order to take advantage of a market niche with potential for deepening. Innovation and value creation will be the protagonists in the final proposal and thus demonstrate that it is possible to attract new consumers with an ecological conscience through a differential offer of sustainable products. This project was born out of the need to provide solutions that mitigate the negative impact on the environment of industries as polluting as the textile industry. Likewise, it seeks to generate an environmental culture and propose alternatives for consumption in a market where they are increasingly gaining strength and importance of this type of proposal.