Plan de negocio para la creación de un hotel ecológico en el municipio de Restrepo, Meta

Abstract

This project compiles the process for the formulation of the business plan for the creation of Bohío, an ecological hotel in the municipality of Restrepo, Meta. Initially, the value proposal was raised through the Value Mapping methodology, identifying the innovative factors within the idea, which also contribute to different social groups, achieving national and international initiatives such as the Sustainable Development Goals and the proposals for the development of sustainable tourism in Colombia, on the part of the MinCIT and the Tourism Secretariat of the municipality. Subsequently, the market study was carried out by means of primary information (surveys that were randomly applied to the sample) and secondary information from official sources such as government entities, so it was possible to establish the possibility of entering the hotel with the characteristics proposals to the hotel market in the municipality. On the other hand, the technical study was established, in which the processes that the hotel will carry out were described to fulfill its main objective: to be ecological and reduce the impacts caused by the conventional accommodation model, taking into account criteria that they analyze the life cycle and functionality of the products and services to be implemented. Likewise, the organizational framework of the company was established, taking into account its need for labor, the company's short and long-term objectives and the legal aspects that comprise its creation and operation. Finally, its viability was tested by estimating the investment, income projections and some indicators of financial viability.