dc.contributorNovoa Campos, Mauricio
dc.creatorPeña Viana, Julio Cesar
dc.creatorCamacho Ramirez, Nicol Estefani
dc.date.accessioned2019-07-10T13:15:14Z
dc.date.available2019-07-10T13:15:14Z
dc.date.created2019-07-10T13:15:14Z
dc.date.issued2019-06-01
dc.identifierPeña Viana, J. C., & Camacho Ramirez, N. E. (1 de junio de 2019). El impacto del comercio electrónico en el retail tradicional. Bogotá.
dc.identifierhttp://hdl.handle.net/11634/17574
dc.identifierreponame:Repositorio Institucional Universidad Santo Tomás
dc.identifierinstname:Universidad Santo Tomás
dc.identifierrepourl:https://repository.usta.edu.co
dc.description.abstractThe purpose of this report is to show how due to the great growth of e-commerce in recent years, traditional retailers and large stores are losing an increasingly large market share, which is why it has become necessary for them to implement new strategies with in order to react to this effect, although many have opted to take advantage of it, using the advantages and opportunities for growth that it offers. The well-known e-commerce Company, Amazon, was taken as a reference, it has been accused of causing the closure of physical stores around the world because it offers to consumers benefits such as acquiring the same goods and services that can be purchased through traditional channels. from the comfort of their homes, at any time and even at better prices. E-ommerce has not only caused the closure of several companies, but also the growth and creation of many others that have taken advantage of it to expand their markets and be more profitable and competitive, Colombia is one of the countries in Latin America with the largest share in sales through virtual channels. It should be noted that the arrival of e-commerce to the market has also had positive effects on traditional commerce, since by adopting new models and strategies, traditional retailers were able to strengthen the link with their customers and generate greater confidence with them.
dc.languagespa
dc.publisherUniversidad Santo Tomás
dc.publisherMaestría Pedagogía
dc.publisherCentro de Estudios Educativos Enrique Lacordaire
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dc.relationCarrasco, A. (2018). Inkieto. Recuperado el 30 de Mayo de 2019, de https://www.inkieto.com/comercio-electronico-y-comercio-tradicional/
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dc.relationEstadística, C. d. (03 de Abril de 2019). Cámara colombiana de comercio electrónico. Recuperado el 30 de Mayo de 2019, de https://www.ccce.org.co/noticias/-internautas-colombianos-compra-y-paga-sus-productos-servicios-online
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dc.relationMartín, P. (2018). Teletrabajo y comercio electrónico, Ministerio de Educación de España, 2018. Recuperado el 30 de 05 de 2019, de https://ebookcentral.proquest.com/lib/bibliotecaustasp/detail.action?docID=5486280.
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dc.relationOrendorff, A. (14 de Febrero de 2019). ShopifyPlus. Recuperado el 30 de Mayo de 2019, de https://www.shopify.com/enterprise/global-ecommerce-statistics
dc.relationPueyrredon, M. (Enero de 2018). Dinero. Recuperado el Mayo de 2019, de https://www.dinero.com/empresas/articulo/estas-son-las-ventajas-del-comercio-electronico-en-colombia/258979
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dc.rightshttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.rightsAbierto (Texto Completo)
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttp://purl.org/coar/access_right/c_abf2
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia
dc.titleEl impacto del comercio electrónico en el retail tradicional


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