Narrativas del humor en Instagram: rasgos culturales de memes en el marco de la emergencia sanitaria Covid 19 en Colombia

Abstract

The main objective of this research is to carry out a content analysis of the memes published on the Instagram social network in Colombia, addressing the Covid-19 health emergency. For this, a theoretical approach is developed from cultural studies that includes analysis categories such as popular culture. The methodology used to meet the objectives was mixed, focused on analysis matrices. The results of the research revolve around three fundamental features of popular culture: The critical character of political humor, the linguistic character of cruel humor and the semantic character of white humor. Finally, the conclusions establish that there are coincidences with subsequent research on the topic of memes and Covid-19, however, important findings were found such as the critical nature of the meme, the variety of humor typologies and the importance of digital spaces of communication. socializing like Instagram.