Kastel "crea vida en tu hogar"

Abstract

When we talk about online sales, big companies like Amazon and Mercado Libre come to mind, in the case of the furniture and home decoration sector, IKEA is a world leader and also a success story of how to use digital media to its growth, which will serve us later as a business model to study the successes that large companies have in all their infrastructure to be what they are today. Without a doubt, the online market has grown enormously in recent years and even more so after the pandemic. It is worth noting that Colombia increased its online sales by 44% during the first quarter of 2021 compared to what was observed in the same quarter of 2020, according to figures from the CCCE (MINTIC, 2021) and it is there, in digital channels, where small companies like us have a great chance to balance the economic gap with the big furniture competitors in the sector. All this has led us to create this entrepreneurial project called "KASTEL" that aspires to commercialize products such as personalized furniture and decoration of high quality and exclusivity for the consumer, with an added value that is personalized advice on interior design, in order to build complete interior design projects in the homes of our clients, all through digital channels such as; ECommerce, social eCommerce, flash sales, email marketing, Marketplace and apps. This document is justified by a clear market study and a prior analysis of its financial viability, based on a long research process, referencing sources that will support the business idea. The importance of the initiative in question lies in the fact that this change from a traditional business model to a purely digital commercial business model will demonstrate growth by this means in this sector and not only for this project but also for the furniture industry. and decoration in general.