Formulación de un plan de negocio para la empresa AQUAPLUIE S.A.S orientada al diseño de sistemas integrales para la captación y uso de agua lluvia distribuida por un sistema de riego por goteo para huertos en el área rural y urbana del municipio de Villavicencio, Meta.

Abstract

Due to the demand for the water sources, the need to make saving and use efficient of water since the shortage of this would cause direct effects on the quality of life of the population, therefore we have the opportunity to create a business plan for AQUAPLUIE S.A.S company, mainly the city of Villavicencio as a first market, in order to design an integral system for the collection and use of rainwater distributed by a drip irrigation system for orchards, in such a way as to support food security and the economic sustainability of the population. That’s why the business plan for the company was developed through the four methodological phases; the first corresponds to the market study carried out in the rural and urban area of the Villavicencio city, where a sample was carried out of 146 surveys between the 2 and 5 socioeconomic levels, with the objective of knowing the degree of acceptance and acquisition of the integral system offered. The second phase includes the technical analysis carried out for the three proposed models; the first was carried out under the dimensions of a low-income housing with a total area of 72 m² and a 1 m² orchard; the second model was adapted to a medium-sized house with a total area of 90 m² and an orchard of 2 m²; and finally the third model was a house with a total area of 120 m² and an orchard of 3 m². The third phase has the administrative, organizational and legal component which allowed structuring and complying with current legal regulations, where the mission, vision, logo, corporate values and classification of the functions manual was structured, etc. Finally, the viability of this business plan was determined through financial analysis, which allowed estimating the economic profitability of the investment for the start-up of the project. According to the results obtained, it is concluded that the integral system offered by the company generates benefits to the community in the economic, social, environmental and educational spheres; since the implementation of the integral system design aims to capture 0.81 m³ in each dwelling; taking into account the water requirement of the soil for each orchard, promoting an awareness and environmental culture in the inhabitants of the municipality of Villavicencio, Meta.