Análisis conjunto mediante modelos lineales jerárquicos y modelos lineales jerárquicos bayesianos. Una aproximación desde el análisis multivariado.

dc.contributorPineda Rios, Wilmar
dc.creatorAlarcón Granados, Mauricio
dc.date.accessioned2020-01-20T17:45:00Z
dc.date.available2020-01-20T17:45:00Z
dc.date.created2020-01-20T17:45:00Z
dc.identifierAlarcón, M. (2019). Análisis conjunto mediante modelos lineales jerárquicos y modelos lineales jerárquicos bayesianos. Una aproximación desde el análisis multivariado. (trabajo de pregrado) Universidad Santo Tomás. Bogotá, Colombia
dc.identifierhttp://hdl.handle.net/11634/20851
dc.identifierreponame:Repositorio Institucional Universidad Santo Tomás
dc.identifierinstname:Universidad Santo Tomás
dc.identifierrepourl:https://repository.usta.edu.co
dc.description.abstractIn order to evaluate the market strategy to be followed in the relaunch of a current financial product in the market, the company consulted its current and potential customers through a survey of the ideal financial product. The results were collected, processed and analyzed through Análisis Conjunto or Conjoint Analysis. The first evaluation is carried out through a conjoint analysis for ordered data, traditionally used in market research. Next, and in order to evaluate the results through different methodologies such as linear conjoint analysis, hierarchical linear conjoint analysis and Bayesian hierarchical conjoint analysis, the transformation of RANKING type data to SCORE type data is performed using homogeneity analysis.
dc.languagespa
dc.publisherUniversidad Santo Tomás
dc.publisherPregrado Estadística
dc.publisherFacultad de Estadística
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dc.rightshttp://creativecommons.org/licenses/by-nd/2.5/co/
dc.rightsAbierto (Texto Completo)
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttp://purl.org/coar/access_right/c_abf2
dc.rightsAtribución-SinDerivadas 2.5 Colombia
dc.titleAnálisis conjunto mediante modelos lineales jerárquicos y modelos lineales jerárquicos bayesianos. Una aproximación desde el análisis multivariado.


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