Proyecto de fortalecimiento de franquicias (CNHS) para HDI Seguros S.A

Abstract

In the present work, whose main objective is to develop a project for the Distribution Channels area of the company HDI SEGUROS S.A, where the professional practice is being carried out. The development of this project seeks to generate business models according to the needs of the franchises that are under the command of the company. At the same time, there will be a description of the role and functions that were performed as a practitioner in the aforementioned area, in order to develop and execute the project described above, as well as the follow-up, reports, and control that was carried out towards the franchises, and also the support given to the Business Marketing area to complement knowledge with the second career of the practitioner: Marketing.