Plan de negocio para la creación de una empresa especializada en programas de ejercicio físico, deporte y recreación a empresas de Bucaramanga.

Abstract

About 3.2 million people die each year due to having an insufficient level of physical activity, constituting the fourth most important mortality risk factor worldwide and causing 6% of all deaths (OMS, 2016, para.2). The World Health Organization (2020, para.1), in the Health Report, determines that among the risk factors of the ten main diseases that cause death are obesity and the risk for pathologies like strokes, diabetes and cancer. Observing these problems, a business plan is created by a company specialized in physical exercise programs for companies in Bucaramanga, for which a convenience sample of 50 companies in Bucaramanga and the Metropolitan Area was used under the self-report technique. This study was carried out by students from the Faculty of Physical Culture, Sports and Recreation of the Santo Tomas University, through a descriptive cross-sectional study using an instrument which was a survey to determine the feasibility of creating a plan of Physical exercise business to companies in Bucaramanga, where it was shown that the creation of this plan is viable because it satisfies the existing demand in the local market and achieves a high percentage of acceptance in the services offered to the market.