dc.contributorRodriguez Parra, Elias
dc.contributorhttps://orcid.org/0000-0001-9614-7979
dc.contributorhttps://scholar.google.es/citations?user=p1ajN8kAAAAJ&hl=es
dc.contributorhttp://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000038545
dc.creatorÁlvarez Piñeros, Ana Elizabeth
dc.date.accessioned2017-06-20T16:41:45Z
dc.date.accessioned2017-06-24T15:58:22Z
dc.date.available2017-06-20T16:41:45Z
dc.date.available2017-06-24T15:58:22Z
dc.date.created2017-06-20T16:41:45Z
dc.date.created2017-06-24T15:58:22Z
dc.date.issued2017
dc.identifierÁlvarez Piñeros, A. E. (2017) ¿Cómo hace la empresa Elmer Candy Corporation para generar recordación de marca en sus clientes? [Trabajo de pregrado, Universidad Santo Tomás] Bogotá, Colombia
dc.identifierhttps://hdl.handle.net/11634/2931
dc.identifierreponame:Repositorio Institucional Universidad Santo Tomás
dc.identifierinstname:Universidad Santo Tomás
dc.identifierrepourl:https://repository.usta.edu.co
dc.description.abstractThis work is the product of the degree option trip that took place in New Orleans Hammond, in order to visit the company Elmer Candy Corporation, which is a local company well known by its residents due to its long history in the market Thanks to the visit, the facilities, the production process and the staff were observed, who provided information about it. With this analysis we want to make known how the company Elmer Candy Corporation generates a brand recognition in its clients without handling massive advertising such as billboards, media, etc., for this the information provided by the people who work in the company and in addition to this, different publications of indexed magazines were investigated, articles that provide the most information being an aid to develop an analysis focused on the Elmer Chocolate brand, it is important to highlight the behavior of individuals in decision-making at the moment of acting before consumption, likewise the habits that are generated through culture, showing emotions as an elementary factor. This work is divided into four parts, initially the general objective and its specific objectives are described with which to identify what you want to investigate about the company, as a second part the research methodology is evidenced, a third part continues the Literary review, source of support to argue the issue, and thus finally determine the results and conclusions of this study.
dc.languagespa
dc.publisherUniversidad Santo Tomás
dc.publisherPregrado Administración de Empresas
dc.publisherFacultad de Administración de Empresas
dc.relationCardona S, Diana (2011), La publicidad. Textos y conceptos, de Eulalio Ferrer. Razón y palabra, Numero 75. [En Línea] http://www.razonypalabra.org.mx/N/N75/monotematico_75/11_Cardona_M75.pdf
dc.relationMc Phail Fanger, Elsie (2012), publicidad, Hábitos y motivaciones. Razón y palabra, 2012, Número 80, p. [En Línea] http://www.razonypalabra.org.mx/N/N80/V80/14_McPhail_V80.pdf
dc.relationVilches, Alejandra (2012), Publicidad y cultura. Revista Universitaria de Treballs Acadèmics, Numero 4. [En Línea] https://dialnet.unirioja.es/servlet/articulo?codigo=4847186
dc.relationOrtega Ruiz, Cesar A. Velandia Morales, Andrea (2011), Influencia del advergaming y el advertising en la recordación y reconocimiento de una marca. Revista Latinoamericana de Psicología, Vol. 43(3), pp.511-520. [En Línea]
dc.relationBrindusa Mariana Amalancei (2014), the nucleus of brand capital. Case study: rom chocolate bar. Studies and Scientific Researches: Economics Edition, Vol.0 (18). [En Línea] http://sceco.ub.ro/index.php/SCECO/article/view/201
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.rightsAbierto (Texto Completo)
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttp://purl.org/coar/access_right/c_abf2
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia
dc.title¿Cómo hace la empresa Elmer Candy Corporation Para generar recordación de marca en sus clientes?


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