Análisis estratégico de la empresa Avensa S.A.S. en los años 2018 - 2019 del Municipio de Girón Santander

Abstract

This case study describes the analysis carried out on the company Avensa SAS in order to carry out a diagnosis in the financial, marketing, human talent and projects areas aimed at identifying the critical and success factors of the organization, as well as the design of proposals that contribute to the permanence in the market, using secondary data sources that can contribute to the generation of business success factors, in the mining sector in which the company has been operating for 17 years, and which has achieved a important positioning in the market; The methodology used for this case study was explanatory, taking into account the type of analysis and the variables used; including the DOFA, MEFE, MEFI, PCI, PESTEL matrices that allowed us to analyze the context of the internal and external conditions of the Avensa company, identifying success factors, as evidenced in the area of human talent that has allowed it to remain in the sector of mining. The different areas analyzed determined a general panorama of the company, showing the different strategies used in the development of its economic activities; clearly showing antecedents and information that allows decision-making at the managerial level, likewise the conclusions and recommendations are aimed at making proposals that contribute to strategic planning, among which is the implementation of a marketing strategy and the design of a tool for the evaluation of investment projects.