Campañas De Gobierno En Bogotá (1995-2015): Significado De Ciudad Y De La Cultura Ciudadana

Abstract

Objective: To understand the meaning of the city and of the citizen culture, from the campaigns of the priorities of Bogotá in the last 20 years and its contrast with the needs and interests of the young current citizen of different localities, was the objective of this investigation. Methodology: It was oriented from the qualitative methodology, taking as support of analysis the founded theory and the method of symbolic interactionism; using as a theoretical-empirical reference the contributions of urban sociology and urban marketing in a first phase; participant observation and focus group sessions in the understanding of perceptions about the management and meaning of the city in the real future, with respect to the second phase. Results and conclusion: Identify the difference between the model of city and citizen culture, in each government, find dissimilar views such as the neo-institutionalists, urban planners and the right to the city. In the case of today's young people, who identified with the presence of a few needs in the previous periods and the undeniable presence of global processes in the conformation of the city.